World Cup kickoff · the movement runs all season

Make Every GameCount.

Every Match Matters

Win and go up. Lose and go down. That's promotion & relegation

It makes every game matter. America's one of the only soccer nations without it, because a few MLS owners fear it'll hurt their investment. But done right, everyone wins — fans, players, coaches, sponsors and even the owners. This petition is how we show ownership we're ready to take our league to a new level.

Help us open the league by signing and sharing — WE'RE ALL IN THIS TOGETHER.

No spam. No fees. Just fans telling MLS owners: open the league.

Signing right now
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0%Goal: 100,000
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THE WORLD CUP IS ON

Millions are watching the beautiful game on U.S. soil. This is just the kickoff — we carry the momentum through the whole MLS season, surge again at the MLS Cup Playoffs, and finish at MLS Cup. Add your name and keep it loud.

The basics

Promotion & Relegation In 5 Seconds

MLS today — closed
Finish last? 😴
Nothing happens. Same teams every year. By fall, half the games mean nothing.
An open league
Finish last? 😱
You get relegated — and a hungry club earns promotion. Suddenly every game counts.
Why this matters

Make Every Game Count

Everywhere else on Earth, every match means something. Clubs claw to climb, scrap to survive, and dream their way to the top. Win, you go up. Lose, you go down. That's promotion and relegation, and it turns dead-end seasons into edge-of-your-seat drama where every single game matters.

America is one of the only soccer nations without it, not because fans don't want it (we desperately do), but because a handful of MLS owners have blocked it, worried it could dent their investment.

Here's the thing: done right, it's a win for everyone: season long, nail biting excitement, fuller stadiums, richer TV deals, the game reaching brand new cities, more sponsors, better play, more player and coach development, and a real shot for every club and every player.

When fans, players, coaches, sponsors, investors and media all stand up together and say open the league, the few reluctant owners can't ignore it.

Add your name and spread the word. Let's show MLS and U.S. Soccer that we're ready to open the league, and elevate the game for all of us. ⚽🇺🇸

The movement, in their words

Why People Are Signing

Real supporters, real reasons. Post yours — it goes live instantly for the world to see. Then add your name below.

Posts publicly and instantly. Keep it kind — abusive messages are auto-blocked, and anyone can report a comment. Ready? Add your name →

Add your name — it takes 15 seconds

Sign The Petition

We're rallying signatures all season — from the World Cup spotlight through the MLS Cup Playoffs. As soon as the MLS season ends, we'll present every signature and all supporter data to MLS ownership and league leadership — while the whole country is still watching soccer. The louder we are, the harder we are to ignore.

Read why this matters →

🌍 Fans worldwide welcome — promotion & relegation is sacred in your league, and your solidarity counts.

Takes 15 seconds · then a few fun questions you'll actually want to answer 👀

By signing you join a public call to MLS ownership. This is a fan campaign and is not affiliated with Major League Soccer.

⚽ You're in!

Thank you for adding your name.

#0Your petition number
SupporterRecruit 3 friends → digital captain band
your club's rank
Now the one thing that actually works: get 3 friends to sign.

Recruit 3 friends with your personal link and earn your digital captain band — a small "C" badge shown next to your name on the Wall of Signers. It's a digital badge, not a physical armband.

⚡ Bonus round — answer & share each one (watch your post + card update too ✨)
📸 Share option 1 — your share hub

Swipe through 19 ready-to-post graphics — squares first, then Stories.

Or share your personal recruiting link 👇
🎥 Share option 2 — the #WeGotPromoted challenge

Film your wildest "WE GOT PROMOTED!" celebration — or your "we just got relegated" despair. The funniest clips get featured on our socials.

Find yourself on the Wall of Signers →

Why your name matters

88%of surveyed U.S. soccer fans said they support promotion and relegation. The demand is already here — it just needs a voice.
4xthe jump in investment one lower-division club saw after a promotion/relegation pathway was announced. Open systems attract capital.
£170M+what promotion to the Premier League is worth to a single club — proof of the value an open pyramid can create.
2028the year a U.S. pro/rel league plans to launch. The transition is coming. Fans should help shape it.
Spread it all season — World Cup to MLS Cup

Share The Movement

A petition is only as loud as the people sharing it. Post it, tag your club, tag your friends, and use the hashtag while the world is watching.

Every weekend, the whole world plays for something. America deserves the same. I just signed to bring promotion & relegation to American soccer. Make every match matter. 👇 #OpenTheLeague #EveryMatchMatters

No more dead-rubber games. Real stakes, real rivalries, real hope for every city. Sign the petition to open up American soccer — World Cup to MLS Cup. ⚽🇺🇸 #OpenTheLeague

Promotion & relegation grows the game, brings more cities online, and makes every match matter — and it can be done without wiping out owners. Add your name. #EveryMatchMatters #OpenTheLeague

Earn your place on the field. That's the most American idea in sports. Bring pro/rel to the U.S. — sign & share. #OpenTheLeague #ProRel

Promotion & relegation isn't just about soccer — it's economic development. Every new professional club creates jobs, attracts private investment, lifts local tax revenue, and develops homegrown talent. I'm backing a fan-led push to open up U.S. soccer. Read the case and add your name. #OpenTheLeague #EconomicDevelopment

📸 Ready-to-post graphics

Free templates for Instagram, Stories & TikTok. Swipe, then tap any image to download or share.

#OpenTheLeague  #EveryMatchMatters  #ProRel  #WorldCup2026

The race is on — right now

Live Standings

Every signature scores a point for your club, your city, and whoever recruited you. Which fanbase wants it most? Let's settle it.

⚔️ Rivalry of the day — Hell is Real
FC Cincinnati0
Columbus Crew0
Sign for your club to tip the scales.

Total signatures by club. There are only 30 spots in the top flight — so we've drawn the line at 30. Finish above it and you'd be in; slip below and you're in the drop zone. Just for fun… but watch a USL club climb above an MLS side. Get your supporters' group up the table.

Signatures per 1,000 average attendance — so a smaller market with passionate fans can out-shout a big one. The truest test of who cares most.

Where the movement is loudest on the map. Owners and media: this is who's showing up in your market.

Geographic spread
High Medium Building

Dot size = signatures from that metro.

Fans in 40+ countries are standing in solidarity. In their leagues, promotion & relegation is sacred — and they want the U.S. to have it too. Where is the global support strongest?

The people doing the work. Share your personal link when you sign — each friend who signs through it scores you a point.

Have your say — then come back tomorrow

Cast Your Vote

Quick, fun, and a little spicy. New polls drop all season long — vote, see where you land, and drag your group chat in to settle it.

Do you want promotion & relegation in MLS?
Open to everyone — supporters and skeptics. This is a public opinion vote, separate from the petition.
0% Yes0 votes0% No
Grow the map

Who's Next Up?

Promotion and relegation opens the door to cities MLS can't reach today — many with fanbases that already rival the big leagues. Vote for the city that deserves its shot, and rally your youth club into the fight.

📈 "Next Up" City Race tap to vote

⚽ Youth Club Challenge

More pro clubs means more pathways for the next generation. Coaches: rally your team's parents and climb the board.

+ Add Your Club
Why now

The World Is Watching —
Right Now.

The World Cup is here, on North American soil, and the eyes of the entire soccer world are on us. It's the perfect spark — and we'll carry this momentum across the entire MLS season, surging again when the MLS Cup Playoffs arrive. There is no better stretch to do something fun and hopeful: stand up for the growth of the game.

We're not financial experts. We're fans, season ticket holders, athletes, and supporters' groups who love this sport. But we believe the way to elevate it is simple — make every game count.

So we put together a financial model we think actually makes sense for everyone, owners included. And here's our bet: if we can get every season ticket holder, every athlete, and every fan club member to see the potential… then maybe, just maybe, it helps the owners see the opportunity too.

Opening up the league creates more opportunity for more athletes, expands the game to every corner of North America, and makes the league we love even more exciting. That's worth standing up for — from the World Cup, through the season, all the way to the final whistle of MLS Cup.

Why this makes the game better — and bigger

The Case, In Plain English

Promotion and relegation isn't just how the rest of the world does it. It's economic development, community identity, and talent development — a smarter game and a stronger investment for fans, cities, and owners alike.

90'

Every match matters

No more dead-rubber games in September. Clubs fight for the title, for a continental spot, for promotion, or to avoid the drop — right to the final whistle. More stakes = more eyeballs = bigger TV deals.

+

More cities get a real shot

A real path to the top flight turns dozens of lower-division markets into ambitious clubs worth investing in — bringing pro soccer to cities the closed league can't reach today, without watering down what exists.

More opportunities for players, coaches & staff

More pro rosters mean more roster spots, more pathways from youth soccer to the pros, and a real shot for late bloomers. It grows the whole ecosystem of coaches, scouts, analysts, trainers, medical staff and executives — the future leaders of the American game.

💼

More jobs

As investors and sponsors flood into second-tier markets, jobs follow: crews to build stadiums and training grounds, hospitality, security and game-day staff, front-office teams, plus media, content, broadcast and marketing roles.

📈

A boost for the local economy

Visiting fans spend on hotels, restaurants, bars and transit; new ownership pours millions into facilities; and game-day, hotel and property activity lifts local tax revenue — money that spills into surrounding neighborhoods all year.

🏙️

Stronger communities & identity

Stadium districts anchor restaurants, entertainment and mixed-use development, while a club gives a city something to rally around — building civic pride, national exposure, and a deeper sense of place.

🌱

A deeper talent pipeline

More pro environments mean better youth infrastructure, more coaching education, and tighter ties between clubs and local academies — so young players can chase the dream at home and the U.S. talent pool grows deeper and more competitive.

$↑

Club values can climb faster

A bigger, more-watched league with more meaningful content grows revenue faster. Even with a more open system, the pie gets bigger for everyone who owns a piece of it.

Every new professional club creates jobs, attracts investment, develops local talent, strengthens communities, and gives fans a team they can truly call their own. Expanding the soccer pyramid isn't just good for the game — it's good for cities across America.

Relegation will wipe out an owner's investment.
Owners can keep permanent equity in the league's central media & commercial business even if their team drops — plus multi-year "parachute" payments, like the Premier League uses. The downside is cushioned and shared, not a cliff.
TV partners won't pay if big-market teams can drop.
The most valuable league on earth — the Premier League — is built on relegation drama. Season-long stakes raise engagement. Limited, gradual movement protects the marquee markets.
It kills the $500M expansion-fee model.
Replace one-time expansion fees with a recurring promotion fee paid by each newly promoted club — an annual, growing payday for existing owners instead of a finite one.
It'll never happen here.
It's already starting — a U.S. league has announced a promotion/relegation pyramid launching in 2028, and investment in those clubs jumped 4x on the news. The question is who leads it.
What changes when you open the league

Everyone Has Something To Gain

This isn't fans versus owners. A well-designed open pyramid is one of the rare changes where the interests line up — for the people who watch, play, own, broadcast, sponsor, and invest in the game.

For Fans

Your Matchday, Transformed

  • Every weekend has stakes. Mid-table or not, there's a promotion push, a relegation scrap, or a rival's collapse to live and die with.
  • Rivalries with teeth. Games decide who goes up and who goes down — the jeopardy that defines football everywhere else.
  • Your city gets a shot. Lower-league towns can dream of the top flight, so more fans get a club that truly matters.
  • Hope every single year. Ambition and good management are rewarded with a real path upward.
For Players

A Bigger, Fairer Pro Game

  • More meaningful jobs. A connected pyramid makes lower divisions matter — raising investment, wages, and standards across more clubs.
  • A real ladder to climb. Talent rises on merit; players and clubs move up together instead of hitting a ceiling.
  • Better development. Solidarity payments down the pyramid fund academies and reward clubs that develop talent.
  • More pathways home. American players get more clubs, more minutes, and a more credible league to build careers in.
For Owners

A Bigger Pie, A Protected Floor

  • Value can grow faster. A bigger, more-watched league with more meaningful content grows revenue — and franchise values — faster.
  • Your downside is cushioned. Keep permanent equity in the league's central business even if your team drops, plus multi-year parachute payments.
  • A recurring payday. Replace one-time expansion fees with an annual promotion fee paid by each club that comes up.
  • Lead, don't react. A U.S. pro/rel league is already coming in 2028 — better to shape the transition than chase it.
For Media

Content Worth Paying For

  • No more dead rubbers. Title races, promotion fights, and relegation battles keep matches must-watch into the final weekend.
  • Season-long storylines. More high-stakes narratives means more engaged viewers across the entire calendar.
  • A stronger rights reset. A league selling jeopardy negotiates its next media deal from a position of strength.
  • More markets, more inventory. A deeper pyramid creates more clubs, more local stories, and more reasons to tune in.
For Sponsors

Attention That Actually Converts

  • Year-round engagement. Stakes every weekend mean fans stay locked in — and brands stay in front of them — all season.
  • More markets to activate. A bigger pyramid opens new cities and audiences to reach and grow with.
  • High-emotion moments. Promotion glory and relegation heartbreak are the moments fans never forget — and brands want to be part of.
  • A growth story to back. Align with a meritocratic, expanding league on the rise around a home World Cup.
For Investors

A Larger, Re-Rated Market

  • A bigger investable universe. Dozens of lower-division clubs become credible, ambitious assets with a path to the top.
  • Proven re-rating. One lower-division club saw investment jump 4x simply when a promotion pathway was announced.
  • A clear value pathway. Promotion creates value the way it does worldwide — rewarding capital, ambition, and good operators.
  • Global alignment. Matching the world's model makes the league more legible — and attractive — to international capital.
For Cities, Businesses & Workers

Jobs, Investment & Local Growth

  • More jobs, on and off the pitch. Crews to build stadiums and training grounds, plus hospitality, security, grounds, front-office, broadcast and matchday roles.
  • Money that stays local. Visiting fans spend on hotels, restaurants, bars and transit, while new ownership pours millions into facilities and services.
  • A stronger tax base. Game-day, hotel-occupancy and property activity lift local revenue — money that funds city services and spills into nearby neighborhoods.
  • A downtown that comes alive. Stadium districts anchor restaurants, entertainment and mixed-use development, drawing foot traffic all year.
For Youth Soccer Clubs

More Resources, More Pathways

  • A real path to the pros. A connected pyramid gives local players a visible ladder from the academy all the way to a first team.
  • Investment flows downward. Solidarity and development payments reward clubs that produce talent — funding fields, coaching, and gear.
  • Stronger pro partnerships. More pro clubs means more affiliations, showcases, and scouting happening right in your backyard.
  • Keep local talent local. Kids can chase the dream at home instead of leaving early for a faraway academy.
For Coaches

A Bigger Ladder To Climb

  • More coaching jobs. Every new pro and semi-pro club needs a full staff — head coaches, assistants, analysts, goalkeeping, fitness and youth coaches.
  • A merit-based path up. Earn promotion and your career rises with your club, exactly like the players you develop.
  • Better development. More competitive games and coaching education raise standards and build the next generation of leaders.
  • More ways to break in. A deeper pyramid creates real entry points for new and former-player coaches to start and grow.

We're fans, not financial experts — so we're not prescribing the plan. The owners hold the leverage and expertise to design it; we're simply asking them to propose an open system. Owners and CFOs: we'd love to share our thinking.

Every name counts

The Wall Of Signers

Every signature is numbered and public. Find yourself, find your friends, and screenshot your number — you're part of the record.

A live, searchable record — proof the movement is real people.

The conversation is already happening

Pro/Rel In The News

Headlines about promotion and relegation in American soccer, pulled fresh when the page loads. The story is moving — be part of it.

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